Maximo Ibarra


Date of birth:

13 December 1968

Place of birth:

Cali (Colombia)


Form July 2022 Chairman OVERLORD BIDCO S.p.A (100 %Engineering Ingegneria Informatica S.p.A.)


October 2021 Chairman CYBERTECH

October 2021 Director Engineering D.HUB SPA

July 2021 - October 2021 Director CENTURION BIDCO

October 2019 - July 2021 CEO Sky Italia

Apr 2018 -Sept 2019: ​Royal KPN – Telecommunications – CEO ​

  • CEO of the Netherlands’ leading telecommunications company, with more than EUR 6B in turnover and 13,000 employees (2017 data)

Nov 2016 - Jul 2017: WindTre Spa – Telecommunications – CEO

  • WindTre SpA was created from the merger of Wind Telecomunicazioni, part of Vimpelcom Group, and Tre, part of Hutchison Group
  • Largest telecommunications company in Italy in terms of customers, with EUR 6B in turnover and more than EUR 2.2B of EBITDA (2016 data)

May 2012 - Nov 2016: Wind Telecomunicazioni - Telecommunications - CEO and General Manager

  • Wind is the third largest mobile phone player in Italy and second in fixed telephony, under the Infostrada brand (totalling 23M customers - 2016 data)
  • EUR 1.8B EBITDA generated in 2016
  • Managed a large digitalisation process for the business

2009 - May 2012: Wind Telecomunicazioni - Telecommunications - Commercial Director

  • Responsible for the income statement of the Mobile business unit and then also the Fixed Telephony business unit
  • Activities performed: marketing, pricing, sales, customer operations, product development, and communications

2004 - 2009: Wind Telecomunicazioni - Telecommunications - Director of Marketing and ​Customer Operations

2003 - 2004: Benetton Group - Fashion and Casual Wear - VP Marketing and Communications

  • Global responsibilities
  • Activities performed: promotion, visual merchandising, licensing, communications, positioning of all brands in the portfolio.

2001 - 2003: Fiat Auto - Automotive - VP of Strategies and Business Development Services

  • Global responsibilities
  • Services managed: financial services, rental services, automotive mobility services

2000 - 2001: DHL International - Logistics and courier industry - Commercial Director

  • Commercial Director Italy
  • Activities performed: Marketing, Sales, Communications, Customer Operations

1996 - 2000: Omnitel/Vodafone - Telecommunications - Marketing Manager and ​Marketing Director      ​        ​        ​

Corporate offices currently held

Apr 2018 – present: Royal KPN – CEO – 4-year full-time contract

Other offices currently held

2005 - present: LUISS University and LUISS Business School - Professor of Marketing and Digital Marketing (30hours)


1992: ​Doctorate in Political and Economic Sciences - Degree in Political and Economic Sciences

Other educational programmes

1993-1995: Masters in Business Administration at Stoa’ Business School (joint IRI & MIT programme)

2000: Telecom Marketing Management course at Insead (Paris)

2008: General Management course at the London Business School (London)

2015: General Management course at Singularity University (California)

Spoken and written languages:

Italian and Spanish: Mother tongue

English: Highly fluent


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