BEST SOCIAL RENSPONSIBILITY CAMPAIGN 2017 - LEONE D'ORO MF GLOBAL AWARDS

In the 2017 MF Global Awards, Mediobanca was given the Leone d'Oro for the Best Corporate Social Responsibility Campaign, awarded for the "Mediobanca Oltre" media campaign. Launched in connection with the Rio de Janeiro Paralympics held in 2016, the campaign featured four Italian athletes - Eleonora Sarti, Federico Morlacchi, Bebe Vio and Giusy Versace – and involved several different media: a dedicated web site, a video shown in cinemas and on television, and social media via Twitter and Facebook accounts titled “MediobancaOltre”.

Last update: 22/03/2018