CheBanca!: the multichannel retail bank of Mediobanca    


Launched in 2008 with a focus on deposit gathering to diversify group funding. CheBanca! today offers a full range of banking, saving and investment products.

Awarded at the Superbrands Awards 2015 and 2016 as one of the most valuable brands in Italy.

Multi-channel distribution platform: web, call centre and branches.

Customer-centred service with distinctive offering: transparent, high standardized, price-efficient products.

Affluent customer base (550k).

Business model enhanced and size doubled with the acquisition of a selected perimeter of Italian retail business of Barclays in December 2015.

Customer deposits breakdown (June 2016) 


CheBanca! Positioning (distribution mix/product focus)