CheBanca!: the multichannel retail bank of Mediobanca
Launched in 2008 with a focus on deposit gathering to diversify group funding. CheBanca! today offers a full range of banking, saving and investment products.
Awarded at the Superbrands Awards 2015 and 2016 as one of the most valuable brands in Italy.
Multi-channel distribution platform: web, call centre and branches.
Customer-centred service with distinctive offering: transparent, high standardized, price-efficient products.
Affluent customer base (550k).
Business model enhanced and size doubled with the acquisition of a selected perimeter of Italian retail business of Barclays in December 2015.
Customer deposits breakdown (June 2016)
CheBanca! Positioning (distribution mix/product focus)